Introduction

This Cookie Policy explains how NuBalance uses cookies and similar technologies on our website. By using our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" (deleted when you close your browser).

2. How We Use Cookies

We use cookies for the following purposes:

  • Essential Cookies: Necessary for the website to function properly
  • Preference Cookies: Remember your settings and preferences
  • Analytics Cookies: Help us understand how visitors interact with our website
  • Marketing Cookies: Track your activity to deliver relevant advertising

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be disabled. They include:

  • Cookie Consent: Remembers your cookie preferences
  • Session Management: Maintains your session as you navigate the site
  • Security: Helps keep the website secure

3.2 Functional Cookies

These cookies enhance functionality and personalisation:

  • Language Preferences: Remembers your language choice
  • Display Settings: Stores your display preferences
  • Form Data: Remembers information you've entered in forms

3.3 Analytics Cookies

These cookies help us understand how our website is used:

  • Visitor Statistics: Number of visitors and page views
  • Behaviour Tracking: How visitors navigate the site
  • Performance Monitoring: Page load times and errors

We may use Google Analytics or similar services, which use cookies to collect anonymous information about website usage. This information is aggregated and does not identify individual visitors.

3.4 Marketing Cookies

These cookies track your browsing activity to deliver relevant advertising:

  • Advertising Targeting: Deliver relevant ads based on your interests
  • Campaign Measurement: Measure effectiveness of marketing campaigns
  • Retargeting: Show you relevant ads on other websites

4. Third-Party Cookies

We may allow third-party service providers to place cookies on your device for the purposes described above. These third parties may include:

  • Analytics providers (e.g., Google Analytics)
  • Advertising networks
  • Social media platforms

These third parties have their own privacy policies, and we encourage you to review them.

5. Google Consent Mode v2

We implement Google Consent Mode v2 to ensure compliance with EU and UK data protection regulations. This technology adjusts how Google tags behave based on your cookie consent choices, ensuring that your preferences are respected while still allowing us to measure website performance in an aggregated, privacy-friendly manner.

6. Managing Cookies

6.1 Cookie Banner

When you first visit our website, you'll see a cookie banner asking for your consent. You can choose to accept or decline non-essential cookies. Your choice will be remembered for future visits.

6.2 Browser Settings

Most web browsers allow you to manage cookies through their settings. You can typically:

  • View what cookies are stored and delete them individually
  • Block third-party cookies
  • Block all cookies from specific websites
  • Block all cookies from being set
  • Delete all cookies when you close your browser

Please note that blocking or deleting cookies may impact your experience on our website and limit certain functionality.

6.3 Opt-Out Links

You can opt out of certain third-party cookies through these resources:

7. Duration of Cookies

Cookies we use have different durations:

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Remain on your device for a set period (typically 30 days to 2 years) or until you delete them

8. Do Not Track Signals

Some browsers have a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. Our website does not currently respond to Do Not Track signals. However, you can manage cookies through your browser settings or our cookie banner as described above.

9. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. We will post any changes on this page with an updated revision date. We encourage you to review this policy periodically.

10. More Information

For more information about cookies, including how to see what cookies have been set and how to manage and delete them, visit:

11. Contact Us

If you have questions about our use of cookies, please contact us:

NuBalance

8 Silver Birch Road
Cambridge CB2 3HT
United Kingdom

Email: [email protected]

Phone: +44 1223 694 811